Advertising Information

Distribution & Demographics

RATES AND REQUIREMENTS

(All rates are net)

Contracted Issues 2009

*Fall issue has a circulation of 115,000 | read more about circulation...

All ads are in full color.

Advertisers that commit to run in all four issues will receive (2) season tickets to Football, and (2) season tickets to Men’s Basketball. All annual advertisers are considered “Corporate Sponsors” and will be recognized in each issue of the magazine. Corporate sponsors will also be recognized in the online issue of the Continuum magazine with a textlink to the Company’s Web site.

Quarterly Frequency – Spring (late Feb.) Summer (late May) Fall late (Aug.) Winter (late Nov.)

Advertising Sizes

Inside Front Cover and Inside Back Cover (full bleed)

Outside Back Cover
7.375" x 8.875"

Full Page Island (no bleed)
7.375" x 9.875"

Half Page Island (horizontal only)
7.375" x 4.25"

7.375" x 4.5625" (or 7-3/8" x 4-9/16")

Mechanical Requirements

Printed by web offset. Saddle-stitched binding. Offset standards apply. Firm must be negative, right-reading emulsion down. Screens: 133-line preferred, 150-line maximum. The final trim size of the magazine is 8 3/8” x 10 7/8”. Live area is 7” x 10”. For bleeds, leave one-quarter inch all around beyond the final trim size. All others, leave one-quarter inch all around ads beyond the ad sizes listed under Advertising Sizes as above.

Submission Requirements

Ads may be submitted on CD-R in a Quark, InDesign, or PDF document. PDFs must be PRESS OPTIMIZED. The files must be collected and contain both the printer and screen fonts. Images used must be CMYK and high resolution (300 dpi at 100%). All ads must be accompanied with an iris or high-end color proof.

Contact:
Carly Foley
Advertising Executive
Continuum, (801) 581-3718 direct line
(888) 863-8256 toll-free
E-mail Carly

Send insertion orders and production materials to:
Continuum magazine
Attn: Carly Foley
Alumni House
155 S. Central Campus Drive
Salt Lake City, Utah 84112

Acceptability

Continuum reserves the right to refuse advertising that is deemed to be in poor taste, not within reasonable bonds of accuracy, or otherwise deemed unacceptable by the Publisher. Advertising should be sensitive to minorities, gender and political issues, and respect the general mission of higher education. Rates and these policies are subject to change.

Copy and Contract

• Cancellation of copy shall not be accepted after applicable closing date of publication.
• Continuum is not responsible for errors in key numbers.
• If space is reserved and advertiser does not meet copy deadline, publisher may insert a previous advertisement.
• Positioning of advertisements is at the discretion of the Publisher. Exceptions to this can be made if the Publisher in writing acknowledges a request for specific preferred positioning.
• All advertisements are accepted and published entirely on the representation that the agency or advertiser is authorized to publish the entire contents and subject matter thereof. In consideration of the publication of advertisements, the advertiser and agency will indemnify and hold the Publisher harmless from and against any loss or expenses arising out of advertisements. This includes, without limitation, those resulting from claims or suits libel, violation of right of privacy, plagiarism or copyright infringement, or unauthorized use of a person’s name or photograph.
• In consideration of the Publisher’s viewing for acceptance, or acceptance of any advertising for publication, the agency or advertiser agrees not to make promotional or merchandising reference to Continuum magazine in any way except with the express permission of the Publisher for each such use.
• The Publisher reserves the right to reject or cancel any advertising for any reason at any time.
• No conditions, printed or otherwise, appearing on contracts, orders or copy instructions that conflict with the Publisher’s policies will be binding on the Publisher.

CORPORATE SPONSORS (FORMER AND CURRENT)

• ARUP Laboratories
• The Brain Institute
  
• College of Mines and Earth Sciences
• David Eccles School of Business
• DIRECTV
• Intermountain Health Care Physician Recruiting
• Ken Garff Volvo / Jaguar / Saab
• Moran Eye Center
• Rowland Hall-St. Marks School
• University Health Care
• University of Utah Athletics
• University of Utah Continuing Education
• Utah Higher Education Assistance Authority
• Verizon

ADVERTISERS

• America First Credit Union
• Army Health Care
• ARUP Blood Services
• Atria Communities, Inc.
• Ballet West
• Big D Construction
• Broadway in Utah
• Comcast
• Continuing Education
• Cordant Technologies
• Deseret Morning News
• Einstein Bros.
• Embassy Suites
• Express Personnel Services
• Federal Reserve Bank
• Franklin Covey
• IHC Physician Recruiting
• Home & Heart
• Iomega
• KUED
• KUER
• KJZZ TV
• Liberty Mutual Marsh Affinity Group
• Light Touch Laser
• MBNA Bank America
• Mountain West Sports Network
• Newspaper Agency Corporation
• Norrell Services
• Northwestern Mutual Financial
• NPS Pharmaceuticals, Inc.
• Oracle Corporation
• Regence BlueCross BlueShield of Utah
• Salt Lake Art Center
• Salt Lake Gallery Group
• Salt Lake Roasting Company
• Solitude Ski Resort
• TIAA-CREF
• Tuacahn Amphitheatre & Center for the Arts
• The University of Utah:
  • Alumni Association
  • Associated Students of the University of Utah
  • Career Services
  • Continuing Education
  • Department of Modern Dance & Ballet
  • Department of Music
  • Guest House
  • International Travel Center
  • Kingsbury Hall
  • Office of Development
  • Red Butte Garden
  • University Book Store
  • University of Utah Credit Union
  • University Hospital Foundation
  • University Press
  • Utah Museum of Fine Arts
  • Utah Museum of Natural History
• Utah Boys Ranch
• Utah Food Services
• Utah Opera Festival
• Utah Shakespearean Festival
• Utah Symphony & Opera
• Utah Transit Authority
• Van Cott, Bagley, Cornwall & McCarthy
• Wells Fargo Bank
• Workman Nydegger
• YouthVillage